Dr. Yu is part of team that has published “Respondent characteristics’ moderating effect on mixed-mode effects: an example of subjective well-being measurements” in International Journal of Social Research Methodology. This study examined whether survey mode affects socially desirable responses to subjective well-being questions. Using longitudinal survey data from Taiwan and applying propensity score matching to address selection bias, the study compared face-to-face and online responses. Results showed that face-to-face respondents were more likely to report higher satisfaction with family life and economic conditions than online respondents. Mode effects were particularly evident among younger participants and those with higher education. 

View Publication: https://doi.org/10.1080/13645579.2025.2483771